Website Design & Development
Getting a website up and running is easy – if you don’t care about searchability, digital experience, lead generation or performance. That’s where our web consulting services come in.
It starts with us learning about your business needs and opportunities. We conduct an audit of your existing site, in which we identify what’s working well, what’s broken and where you could be getting better results. We’ll show you where you may be paying for online services you don’t need, and where a different approach could deliver better results. We connect the dots between your strategic goals and the web content and capabilities that can help you achieve them. We’ll show you where an integrated marketing approach can support your brand strategy and maximize your ROI. And, we give you a clear plan – with specific action items, deadlines and likely costs.
In a world where anyone can put up a website, make sure that yours is helping you drive business success.
Three-Step Process
Our in-depth WebfluenceSM process takes our clients and their websites through three stages – Discovery, Development and Analytics & Maintenance. Each stage includes specific methodologies, asking and answering tough questions, and ultimately providing the tangible deliverables you need. Whether your goals include increased sales, employee attraction and retention, thought leadership reinforcement or something else entirely, our process includes search engine optimization (SEO), user interfaces (UI) and user experiences (UX) that can help you:
- Attract the site visitors you want
- Keep visitors engaged
- Build connections
- Convert site visitors into verified contacts
- Strengthen your brand
- Drive business success
Whether you’re creating a brand new site, expanding into new business areas or refreshing existing pages, the right approach can make the difference you need.
You’re Only as Powerful as Your Searchability.
If Google and other search engines can’t see you, do you even exist? That’s not a philosophical question. It’s a technological one. And the truth is that your brand visibility, perceived credibility and ability to attract site visitors all depend on optimizing your site for search engines. If you’re not at the top of a search result, the searcher is unlikely to click on your site.
That’s why Relish Marketing’s WebfluenceSM process includes SEO analyses that focus on the searches in which you want to appear.
As search engines constantly evolve the way in which they rank search results, the quality, length, presentation and freshness of your content matter. Equally important, in today’s marketing world you need more than clever copy and creative graphics (although these matter, too). You need data – and the ability to use it to generate powerful, measurable insights. Who is visiting your site? What are they looking for? Where are they going, once they get there? What inspires them to stay longer? What may be causing them to move on? And where do they go next?
Getting powerful information and insights like these may once have been supposition and guesswork. But today, they’re quantifiable, accessible and critical to your business.
We’ve got a lot to say about making the web work for you.
Beyond the Clicks: How to Get More from Your Website Metrics
When you measure website traffic, you probably measure clicks. Or, maybe, you’re looking at the Pay-Per-Click (PPC) costs of your online advertising. Either way, you’re right to measure these things because they can tell you about traffic to your website. But are these website metrics enough? Read more.
Time for a Website Refresh? 9 Smart Questions to Ask.
Website technology and trends change constantly, and consumer expectations are rising at an even faster pace. So, it’s a common question – how often should we refresh our company’s website? Some in the industry will say anywhere between two to five years.
Read more.
Building a Website? Pay Attention to These 3 Things
Website development once meant little more than making an extended, online version of the company’s business card and brochure. Understatement: today’s websites aren’t that shallow anymore. Your website must be a sophisticated communications tool that will show up in the right Google searches, reflect the digital experience you want for your site visitors… Read more.
