Video-driven Strategy and Creative Give Georgia Dental Association Reasons to Smile

The Georgia Dental Association, committed to fostering oral health and facilitating connections with member dentists, teamed up with Relish Marketing to amplify appointment registrations through their “HealthyMouthHealthyMe.org” landing page. Enter the “Power of Prevention” campaign, featuring dynamic ten-second and one-minute videos tailor-made for social channels and the landing page. These engaging videos not only dispel dental anxieties with friendly messaging and inviting animation but also inspire viewers to take action and schedule appointments. The outcome exceeded all expectations as click-through rates rose steadily following the campaign’s launch.