New Brand and Updated Marketing for a New Breed of Law Firm

Taylor English Branding
Corporate Branding | Integrated Marketing | Professional Services

As Taylor English began preparations to celebrate its tenth anniversary, the marketing team decided it was time to refresh the law firm’s brand and go-to-market materials. Relish Marketing updated the firm’s legal branding, refreshing its logo with a fresh color palette, and creating an easy-to-follow brand standards guide, which also rolled out a compelling new message platform. We then delivered an integrated marketing campaign that included producing a firm intro video to showcase the firm’s unique offerings, designing a new firm brochure, and rolling out a set of practice area and case study collateral. The work helped the Taylor English marketing team earn the 2015 Judges Award from the Legal Marketing Association Southeastern Chapter.