Swift Currie
Branding Boldly with Swift Currie
Branding | Professional Services
Swift Currie, a 150-lawyer litigation firm based in Midtown Atlanta, had a longstanding presence in the Atlanta market, but had grown beyond its historic reputation. They recognized a need to evaluate its corporate identity and marketplace perceptions. Our impact.
Challenge
Refresh a longstanding legal brand to reflect its evolution while maintaining industry recognition.
Solution
Crafted a new brand identity that positioned Swift Currie as a modern yet established legal powerhouse, reflected across signage, digital platforms, and physical spaces.
The rebrand reinforced Swift Currie’s position as a legal industry leader, attracting new clients and top-tier legal talent. The firm experienced increased website traffic, heightened brand awareness, and a stronger competitive edge in the Southeast legal market.