Silverton Mortgage
Updates to Brand Reflect Innovation, Simplicity
Branding | Professional Services
Securing and closing the right mortgage may be the most stressful part of home-buying and home ownership. Silverton Mortgage, a consumer-centric company, was established to eliminate that stress. Read more here.
The Challenge
Update Silverton's corporate branding to better distinguish the firm among home buyers, homeowners, and real-estate agents in the crowded Atlanta market.
The Solution
Create clear messaging and a fresh new logo that highlights the difference that the company makes for home buyers, homeowners and real-estate agents alike.
Mortgage Company Brand Updates
Silverton Mortgage company was established to take away the stress of securing and closing the right mortgage. Relish Marketing helped the professional services firm’s key stakeholders identify what makes Silverton unique, updating its corporate branding – including look/feel and messaging – to better distinguish itself. The visual core of the brand refresh reflects the S in Silverton, suggesting a songbird – among the most communicative creatures whose entire existence centers around their nests, their homes. We also sought to reflect ideals of simplicity and freedom, with gently curving lines suggesting wings spread wide over whatever horizon they might choose to explore.