Northwestern Benefit

Website Redesign

Branding | Digital Experiences | Professional Services

Here was the situation.

Northwestern Benefit, an innovative provider of employer benefits and consulting services, needed its website to better show the depth and breadth of its offerings, while better expressing what set them apart from others in their industry. At the same time, the firm needed a fresh, easy-to-navigate look and feel. A site refresh and redesign would reduce clutter, update its look, improve content, and make it user-friendly for existing and prospective clients.

Together, we did this.

Working with Northwestern Benefit’s marketing team, the team at Relish Marketing began by simplifying the website’s navigation. More appealing visuals better showcased the firm’s services and made it easier to connect site visitors with team members who could provide more information. New photography reinforced the brand’s updated look and feel. Content was edited to be friendlier and more consistent. And a functional, attractive typeface was selected to underscore the message: Northwestern Benefit is intentionally different.

Oh, so much better.

Visitors to the updated website immediately get a clear, compelling picture of the Northwestern Benefit brand value: the advanced services they offer to clients and their employees, and the relationship-based approach that sets the firm apart.