New Website Helps CPA Firm Account for a Higher Purpose


Here was the situation.

“Accounting for the Mission” has long been the guiding philosophy of Ronald Blue & Co. CPAs. With roots going back to 1937, the Christ-centered firm has distinguished itself by delivering tax and business guidance that aligns with each client’s meaningful purpose. As the firm grew and evolved, its leaders recognized that needed an update to convey the practice’s unique brand as authentically as possible. Additionally, it was evident that the firm’s continual growth and evolution would demand regular website updates. However, the existing site was not structured to permit simple content management. The firm’s leaders realized that it was time for a change; they turned to Relish Marketing.

Together we did this.

A thorough audit of the practice’s existing website revealed opportunities to not only better capture and communicate the Ronald Blue & Co. CPA brand but also to streamline navigation for a better user experience (UX), aid in staff recruitment, and reinforce business development efforts. We created an open, easy-to-follow site design and navigation structure, including photography that delivered an authentic representation of the firm’s team and clients. Working closely with the marketing team, we crafted copy that reflected the firm’s identity. To better express the firm’s longstanding legacy and history of growth and expansion, we developed a streamlined historical timeline. We also selected a new web platform that would enable the marketing team to maintain the site and provided training so that they would be able to manage content with ease.

Oh, so much better.

The new site is clear, compelling, and easy to navigate. Its new site map guides visitors through an exploration of offerings, always making it easy to contact a team member. The firm’s client portal and online payment module are easy to access. Equally important, the firm’s marketing staff members are confident maintaining site consistency while quickly adding new updates whenever they are needed.