Kimberly-Clark MyKCU

Integrated Employee Engagement Campaign Promotes Personalized Learning

Digital Experiences | Integrated Marketing | Employer Branding | Manufacturing

Kimberly-Clark looked to Relish Marketing for integrated marketing support to help promote MyKCU, the CPG company’s innovative cloud-based, personalized learning program for employees. Our creative concept delivered a digital experience that reflected the organization’s diversity and the freshness of the new system, while maintaining consistency with brand identity guidelines. Initial response to the education marketing has been strong as employees explore a system that enables learning in multiple languages, anytime, everywhere.