Meunier Carlin & Curfman

High-Tech High-Touch IP Law

Digital Experiences | Professional Services

When Meunier Carlin & Curfman (MCC) needed their website to showcase their unique approach to Intellectual Property law with a compelling digital experience, they came to Relish Marketing.

The Relish team began by capitalizing on language introduced in an earlier advertising campaign that we had created for the firm, highlighting the exceptional expertise of its attorneys. Our designers coupled that messaging with an iconic photographic style designed to communicate both a sense of deep experience and the attorneys’ accessibility. We recommended a fresh update to the firm’s logo to better suit digital communications as well as print applications. And, since the firm’s marketing team would need to manage and update content regularly, we built the site on a robust, user-friendly content management platform.

“There are a lot of short attention spans out there,” observes MCC Marketing and Recruitment Manager, Nicole Kwasnik. “Relish gave us the structure, design and content we needed to grab our visitors’ attention right away and entice them to read further.” She adds, “We count on Relish Marketing to understand the core and the potential of our ideas, then put them to work for us. I’ve worked with others in the past who couldn’t do that. Relish’s pricing is reasonable, too, which gives us real value for our investment.”