Meunier Carlin & Curfman

Advertising Campaign Affirms IP Law Firm Differentiators

Integrated Marketing | Professional Services

Here was the situation.

Meunier Carlin & Curfman (MCC) is not your typical intellectual property (IP) law firm. Their attorneys and team members bring an unusual depth of technical experience and expertise to the work that they do. Many of their attorneys have advanced degrees in biochemistry, electrical engineering, chemical engineering and other specialized areas, with backgrounds in medical, technological, automotive, and research/education fields. At the same time, the professional services firm projects a modern, down-to-earth attitude. As a result, the firm is uniquely positioned to work well with technology innovators and business leaders alike, across a highly diverse combination of niche technology areas and industries. The firm’s leaders recognized the need to better solidify these differentiators as part of the firm’s brand identity and turned to Relish Marketing for an integrated marketing program to help them do it.

Together, we did this.

Relish and MCC decided that they needed to better express the firm’s IP focus and their team’s unusually diverse backgrounds, education, and talents while shining a light on some of their highest-profile attorneys. Relish responded with an ad campaign highlighting the unique backgrounds, perspectives, and achievements of specific attorneys, with clear attention to the firm’s IP focus. The ad series began running in the Atlanta Business Chronicle in 2017 and digital versions were developed for a variety of online communications.

Oh, so much better.

The messages of the campaign are resonating so well – within the firm as well as with existing and potential clients – that Relish is now helping MCC expand the campaign into the firm’s greater online presence and social media. Together, these communications will help MCC continue to capitalize on the successes of its attorneys and reinforce its unique brand.

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