Meunier Carlin & Curfman

Advertising Campaign Affirms IP Law Firm Differentiators

Integrated Marketing | Professional Services

Meunier Carlin & Curfman (MCC) is not your typical intellectual property (IP) law firm. Their attorneys and team members bring an unusual depth of technical experience and expertise to the work that they do. Uniquely positioned to work well with technology innovators and business leaders alike, MCC delivers across a highly diverse combination of niche technology areas and industries. Read more here.

The Challenge

To better express the firm’s IP focus and their team’s unusually diverse backgrounds, education, and talents while shining a light on some of their highest-profile attorneys.

The Solution

Relish responded with an ad campaign highlighting the unique backgrounds, perspectives, and achievements of specific attorneys, with clear attention to the firm’s IP focus.

Advertising Campaign Affirms IP Law Firm Differentiators

With many of their attorneys having advanced degrees in biochemistry, electrical engineering, chemical engineering and other specialized areas, along with backgrounds in medical, technological, automotive, and research/education fields, MCC’s leaders recognized the need to better solidify these differentiators as part of the firm’s brand identity

Relish responded with an ad campaign highlighting the unique backgrounds, perspectives, and achievements of specific attorneys, with clear attention to the firm’s IP focus. The ad series began running in the Atlanta Business Chronicle in 2017 and digital versions were developed for a variety of online communications.

The messages of the campaign resonated so well – within the firm as well as with existing and potential clients – that Relish continued by helping MCC expand the campaign into the firm’s greater online presence and social media. Together, these communications allowed MCC to capitalize on the successes of its attorneys and reinforce its unique brand.