McKesson

Be the One. Be the Hero.

Integrated Marketing | Medical

McKesson Business Performance Services had a once-a-year opportunity to introduce its market offerings to 1,500 indirect commissioned sales representatives. The challenge: to convince these professionals to represent McKesson’s revenue cycle management solutions over competing solutions. Building on the overall sales meeting theme, Be the One, Relish developed a McKesson Special Agent themed booth, secret agent exam and first mission. The promotion was an instant hit, generating more than 400 leads and earning our client the Best Booth award for the show.