LeasePlan USA
Support for New App Release Encourages Adoption, Driving Business Forward
Digital Experiences
LeasePlan was one of the world’s largest leasing companies, with a presence in over 20 countries. Tools like the MyLeasePlan App enabled the company to coordinate its operations and grow its business. Read more here.
The Challenge
LeasePlan had just updated their MyLeasePlan app, and wanted it to be easily understood and adopted by their employees.
The Solution
Relish supported the app update, creating an easy-to-use demo and an engaging messaging campaign.
Support for New App Release Encourages Adoption, Driving Business Forward
Supporting LeasePlan US’s MyLeasePlan App release was pivotal in driving adoption and propelling business growth. Relish Marketing collaborated with LeasePlan US to increase awareness, drive adoption, and support their HR and sales teams. We facilitated seamless onboarding for fleet managers and drivers by developing an online demo, showcasing new features such as a redesigned mileage recording system and push notifications. Through strategic messaging across multiple channels, including social media and email, we greatly increased post-update usage. The successful update empowered LeasePlan US to efficiently onboard new employees and demonstrate the app’s value to clients, bolstering its market presence and driving business success.