Post-acquisition Rebranding for Kraton

Brand Development | Employer Branding | Global Chemical Company

When Kraton Performance Polymers completed its acquisition of Arizonia Chemical, it needed to move forward with a single, clear brand for the combined company that distinctively articulated the new corporate mission, vision and values.

That’s where Relish Marketing stepped in, designing a new corporate logo, creating a strategy to structure the relationships between the Kraton parent brand and sub-brands and developing a brand story and key messages. As a result, Kraton’s internal and external stakeholders now recognize Kraton as one brand that brings value-added solutions to its customers.