Kraton

Illustrative Employer Brand Video Cultivates Employee Pride, Sense of Purpose

Employer Branding | Digital Experiences | Manufacturing | Video

International chemical manufacturer Kraton wanted to better cultivate the perceptions and perspectives of their current and prospective employees. Relish Marketing responded by writing and producing this video digital experience for the global enterprise, which takes employees on the same journey the company’s leaders took to arrive at Kraton’s employer brand message: Kraton employees make A Positive Difference for their customers, in their jobs and to the world. The video’s illustrative style echoes the company’s friendly yet professional employer branding, encouraging not only shared knowledge, but also a shared sense of purpose and pride.