Kraton
Creating a Unified Identity for Kraton
Branding | Employer Branding | Manufacturing
When Kraton Performance Polymers, a company with over 1,800 employees across 70 countries, completed its acquisition of Arizona Chemical, it needed a unified brand for the combined company.
Challenge
Unite two merging companies under one brand following a major acquisition.
Solution
Developed a cohesive new corporate identity, complete with an updated logo and brand narrative that honors Kraton’s expanded global presence.
