Kingsboro at Lenbrook
Expanding Atlanta’s In-town Community for Engaged Senior Living
Integrated Marketing | Retirement
As Atlanta’s premier senior living community, Lenbrook needed messaging that spoke to their experience and pedigree. “I was blown away by how Relish Marketing could step back and identify the ‘big picture’ of the Lenbrook brand” – Allison Perry, Sales and Marketing Director. Read more here.
The Challenge
Lenbrook sought assistance in promoting the expansion of their Kingsboro at Lenbrook community.
The Solution
Relish Marketing developed a comprehensive communications platform to engage its audience and ensure the immediate success of the Kingsboro launch.
Expanding Atlanta’s In-town Community for Engaged Senior Living
When the leaders of Lenbrook, Atlanta’s premiere community for senior living, saw an opportunity to add 53 villas and flats in Kingsboro at Lenbrook expansion, they enlisted our help. We developed a comprehensive communications platform to engage current and future residents, including designing and producing business cards, pamphlets, eGuides, and emails. “Relish Marketing showed us a look for the expansion that built on what we had,” observed Lenbrook’s Sales and Marketing Director, Allison Perry. “They understood who we are, created a strategic plan, and executed it across multiple media channels. Everything speaks very authentically about the lifestyle people want, the lifestyle we offer here.”