Kingsboro at Lenbrook

Expanding Atlanta’s In-town Community for Engaged Senior Living.

Integrated Marketing | Retirement

Today’s seniors are a far cry from the elderly people of yesteryear. They’re curious, sophisticated, well-traveled, and involved in the world around them. And, recognition of this fact is part of what has driven the success of the Lenbrook senior community in Atlanta. When the community’s leaders recognized an opportunity to expand, building 53 villas and flats in an area called Kingsboro at Lenbrook, they turned to Relish Marketing. Relish worked with the sales and marketing team to develop a comprehensive communications platform to engage both current and future residents.

“I was blown away by how Relish Marketing could step back and identify the ‘big picture’ of the Lenbrook brand – while showing us a look for the expansion that would build on it,” affirms Lenbrook’s Sales and Marketing Director, Allison Collier. “Relish takes the time to learn who we are and what sets us apart. They create a strategic plan, including multiple ways to drive our marketing and sales process. Then, they execute that plan across multiple media. From the imagery and graphic design to messaging and language, everything speaks very authentically about the lifestyle people want, the lifestyle we offer here.”