Kimberly-Clark Professional

Integrated Marketing | Manufacturing

In the aviation industry, a clean airplane creates efficiency and inspires confidence. But airplanes are large and the dirt they pick up in flight can be persistent, which is why Kimberly-Clark Professional developed the Kimtech Kit for aviation. Kimberly-Clark Professional needed to communicate the exciting capabilities of the Kimtech system to its sales and marketing teams and leaders in a way that would be clear, dramatic and memorable. Relish responded with a boxed, hand delivered kit that brought the message home. The kits included white-boards that looked like airplanes and erasers that were 3D-printed replicas of Kimtech wipers. The sales force got the message and the Kimtech launch was a great success.