Kilpatrick Townsend

Targeted Microsites Support Global Law Firm Expansion

Digital Experiences | Professional Services

With 20 offices around the world and hundreds of attorneys, Kilpatrick Townsend is a premier law firm offering an array of corporate legal services. As the professional services firm grew, it needed a streamlined mechanism to support new and expanding practice areas and offices. The answer was targeted microsites that would deliver specialized digital experiences. Kilpatrick Townsend turned to long-time marketing and branding partner Relish Marketing to design and develop sites for its intellectual property and post-grant proceedings practices and its new offices in Shanghai and Tokyo. Familiar with the firm’s brand, Relish was able to quickly design, implement and launch the microsites to meet the firm’s business and marketing objectives.