Irrimax
Medical Device Branding for Today’s Market – and Tomorrow’s Future
Branding | Medical
Irrimax Corporation, a key player in the medical device industry, sought to elevate Irrisept’s market presence amidst intense competition. Read more here.
The Challenge
Irrimax faced fierce competition and sought branding support to differentiate Irrisept among 6,500 companies in the $155 billion industry.
The Solution
Relish Marketing executed a comprehensive brand refresh for Irrisept, integrating regulatory guidelines and accentuating product innovation.
Medical Device Branding for Today’s Market – and Tomorrow’s Future
In a fiercely competitive medical device market, Irrimax Corporation sought branding support for Irrisept to stand out among 6,500 companies in the $155 billion industry. Relish Marketing developed a comprehensive brand refresh for the product, aligning with regulatory guidelines and accentuating product innovation through a streamlined water drop logo and the tagline “Redefining Irrigation.” Extending the brand across packaging, sales materials, and a globally expanded website with country-specific content, our fusion of strategy and creative propelled Irrisept’s successful repositioning, enhancing its market presence and sales endeavors.