Ingenious Med

Digital Experiences | Medical

Ingenious Med invited Relish Marketing to help promote the company’s innovative charge capture mobile app for physicians working in hospitals, health systems and large practices. We developed a lead generation program targeting known but non-active leads. The objective was to generate requests for a product demo through a cadence of up to three targeted emails. The campaign included content, creative, A/B testing and a landing page. While specific results are proprietary, the campaign was successful in moving a significant volume of leads from non-active to requesting a demo with an Ingenious Med sales representative.