A Multifaceted Environmental Graphics Strategy Combined with Creative Designs

When TRC Talent Solutions began moving its headquarters to new facilities, the need for fresh signage and wayfinding support was obvious. However, working together with TRC’s leadership, we saw how a full-scale environmental graphics strategy could do more, building on the company’s recently refreshed branding and celebrating its inspirational culture of innovation, solutions, and commitment to people.

Internal and external signage reinforces the company’s welcoming personality while providing easy-to-see identification. Wayfinding graphics inspire a calm sense of purpose for visiting candidates with language that tells them they’re in the right location – and the right place to grow career success. Whiteboards in the shape of the company’s iconic speech bubble appear across a magnetic wall in the break area. These give employees a fun way to share public notes of encouragement and thanks while further reinforcing the brand. Other graphics distinguish different conference rooms with names and imagery that provide a sense of inspiration while reflecting the company’s Georgia-based roots.

 TRC’s Vice President of Marketing, Chelsea Eller, affirms, “Relish Marketing’s creative, strategic approach provides essential identification and direction to visitors while promoting our brand and engaging our employees.”