evee
Charging for Change
Brand Identity Development | Environmental Graphics
Leveraging our True North Framework, we helped evee transform home EV charging from a functional necessity into a mission-driven movement. By aligning brand strategy with user motivations, sustainability goals, and smart-grid technology, we crafted a brand experience that engages consumers beyond just powering their vehicles—turning every charge into a step toward a cleaner future. Our impact.
Challenge
Existing home chargers lacked emotional connection, failing to engage users or integrate with sustainability efforts in a meaningful way.
Solution
Charge for Change became the battle cry to turn home charging into a movement, integrating smart-grid tech, a rewards-driven app, and platforms that create carbon conscious communities.
evee’s purpose-driven approach has secured a $24 million grant from the California Energy Commission (CEC) to deploy its solution into 12,000 homes in 2025. The rollout has begun, setting the stage for home charging to become a catalyst for EV adoption, energy efficiency, and a more sustainable future—proving that branding is more than a look, it’s a movement.