CANAL PARK
Flowing Through
Brand Identity Development | Park Signage
Canal Park is a 3-acre, neighborhood-centric park that serves as a model of sustainable design for an outdoor space. Built on the site of a former school bus parking lot in southeast Washington, D.C., the park occupies three linear blocks in the rapidly growing Capitol Riverfront neighborhood, near the Navy Yard and the Nationals’ stadium. Our impact.
Challenge
Develop a brand and signage system that honors the geographic feature after which the park was named while making it fun, modern and relatable.
Solution
We created a brandmark referencing the historic canal waterways that once existed throughout DC, and we brought it up to date with the modern aesthetic of the architecture scattered within the park.
Canal Park revitalized an underutilized space into a LEED Gold-certified urban oasis featuring a rain garden, pavilions, an interactive light cube, and an ice-skating rink. This landmark public space enhances community interaction, attracts thousands of visitors annually, and serves as a model for sustainable urban design.