Arizona Chemical
Manufacturing Company Making a Difference
Integrated Marketing | Manufacturing
Established in 1930, Arizona Chemical was the world’s leading biorefiner of pine chemicals, providing natural, pine-based materials for use in adhesives, roads and road making, tires and rubber, lubricants, fuel additives and more. The company was acquired by Kraton Performance Polymers in 2017. Read more here.
The Challenge
Following an enterprise-wide survey that indicated significant employee discontent, Arizona Chemical realized they needed to revitalize the way employees viewed the company and their roles.
The Solution
Relish Marketing developed a fresh and compelling employer brand that would enable employees to better understand organizational goals and their contributions to achieving them.
Making a Positive Difference
An enterprise-wide survey indicated 50% employee disengagement. Arizona Chemical, multinational chemical company, realized that they needed to revitalize the way employees viewed their significance within the company. As part of this initiative, Relish Marketing worked with Arizona Chemical to develop a new internal brand to help boost employee engagement. Drivers ranging from executive accessibility to the company’s history of environmental soundness came together to indicate one clear message: Arizona Chemical and its employees make A Positive Difference – in their work, for their customers, and to the world.
We developed a compelling presentation to help the company’s top executives introduce the internal brand to their global leadership, as well as support materials to enable leaders to inform and inspire employees at every level of the organization.