A Truckload of Advancements for Fleet Management Sales Engagement

Fleet management decision makers seek a partner to make managing their trucks and equipment for handling materials more financially viable, with as few complications as possible. Sales reps know that their prospects will not make decisions lightly and that any content supporting the sales process must demonstrate tangible value.

This foundational understanding is what Reema Patel, LeasePlan’s Product Marketing Manager for material equipment handling and truck fleets, brought to Relish Marketing – twice. First, she turned to Relish to develop a fresh look and feel for her sales team’s PowerPoint decks. Then, armed with what she’d learned from her team’s experiences using the decks for about a year, she returned to Relish with the goal of making her team’s presentations more impactful and effective than ever.

The company had recently updated its visual brand, and the sales presentations had to incorporate updated guidelines. Reema needed streamlined content while enabling customization by individual sales representatives. LeasePlan was also looking for an elevated presentation experience with high levels of visual interest and sophisticated animation that would support key messages as it better engaged its audiences.

Working with Reema, we created a fresh, high-contrast visual style featuring a more meaningful representation of people on significant slides. We also established original animations – such as content trucked onto slides. All of these components came together to simplify and effectively communicate complex content. Finally, we put the decks through a multi-step Quality Assurance process to ensure usability for both Patel and the sales team.

Patel and the sales team have enthusiastically adopted the two new sales support decks. Patel explains:

We came to Relish with specific strategic needs and an understanding of how the right graphic approach could deliver results. We knew they would listen and bring true value to our presentations by asking the right questions to understand our needs – and bring us creative concepts that were literally designed to achieve the new levels of engagement we need in our demanding industry.