Our Brand Promise

When we work with clients, we talk about the importance of their brand promise – but what does that mean? It’s not necessarily a tagline or headline (although it can be). Nor is it a description of features and benefits (although that can inform it). Your brand promise is what customers can expect to get – both functionally and emotionally – when they engage with the brand. And it’s important because that’s the metric against which your customers will measure their experiences. So, it not only has to sound attractive and compelling; it also has to reflect reality.

This year, as Relish Marketing looks forward to celebrating its 10thanniversary, we’ve taken on ourselves as a client. Which means we’ve been taking a fresh look at our communications and exploring our own brand promise.

To that end, we spoke with many of our clients, representing large enterprises and growing businesses in sectors ranging from consumer goods to professional services. And we learned that the Relish brand promise is driven in equal parts by three key components:

  • Strategy + Creative
    For us, the combination of strategy and creative is so important …. Relish is excellent in both areas – and that’s so much of what makes great work. – Carol Galbreath, Senior Director of PR and Communications, Georgia Dental Association
    [At] some agencies, they start with a creative idea they try to retrofit strategy around… Relish understood what we were looking for… and integrated the creative into that approach. –Chris McCarthy, Marketing Director, Sargento Foods
  • Integrity + Attention
    The work has always been high integrity. You do what you say when you say you will do it.– David Asbury, Chief Executive Officer, Northwestern Benefit
    Even though I know Relish works with other law firms, I never worry that you’ll pitch something I’d see at another firm.– Karen Wilcox, President, Marketing Speaks; Marketing Consultant, Taylor English Duma LLP
  • Trusted Relationships
    You take the time to learn our company and come up with your best work. Over time a strong mutual trust develops that delivers better, honest feedback and improves the work on both sides. – Frans Mahieu, Global Director of Marketing HR, Kimberly-Clark
    It seems to me that Relish has thrived because of repeat business. That’s relationships. – Gareth Clarke, CEO (retired), Irrimax Corporation
    With Relish, I don’t feel like I’m calling on a vendor. I’m calling my team who’s in it with me and knows what we need to do. It’s not transactional, it’s relational.  – Rochelle Valsaint, Manager, Brand and Communications, Lenbrook Senior Living

Most importantly, our clients told us that while each of these components is valuable, the Relish experience happens in the dynamic created by all three together. And that’s our brand promise: The fusion of strategy and creative, driven by a commitment to integrity and attention, sustained by trusted relationships.

Our founder and President, Pam Willoughby, says that these very components are what inspired her to start Relish Marketing in the first place. “I’d seen too many marketing efforts executed in spite of creative that wasn’t strategic, a lack of integrity, and a distance between the agency and its clients. I knew there had to be a better way. And I wondered – if we focused on that fusion of strategy and creative, integrity and trusted relationships, how much better could it be?”

According to our clients, it can be “Powerful,” “Professional,” “Genuine,” and “A lot of fun.” And if we look at our brand promise as the starting point for the next ten years, well, we couldn’t be more enthusiastic about what’s ahead.