A Fresh Brand for a New Breed of Law Firm

As Taylor English began preparations to celebrate its tenth anniversary, the marketing team decided it was time to refresh the law firm’s corporate branding and go-to-market materials. Relish Marketing updated the firm’s logo with a fresh color palette and brand standards guide and go-to-market materials. This integrated marketing effort included the rollout of a compelling new message platform, a firm intro video to showcase the firm’s unique offerings, a firm brochure and a set of practice area and case study collateral materials. The work helped the Taylor English marketing team earn the 2015 Judges Award from the Legal Marketing Association Southeastern Chapter.