End-of-Year Check List for Your Employer Brand

’Tis the season for making lists and checking them twice, for wrapping up all things 2015 and planning for 2016. With that in mind, have you thought about your Employee Brand lately?  Now is the perfect time to prep for 2016 so that you can start the new year ready to attract, engage and retain the talent you need to succeed.

Here’s a quick checklist to help you get started:

  • Reflect: Analyze what you did to secure wins. What are your 2015 recruiting results? How did candidates learn about your opportunities? What recruitment channels and messages worked the best to attract the right candidates? What clinched the deal for both sides?
  • Assess: How did your online careers content perform in 2015? Review the analytics for your careers website and social media channels. Take a look at the top performing pages and posts. What created the most engagement? What received the least attention?
    • Website: Is your content still relevant? Are all of your company’s accolades and innovations up to date? What about new videos, testimonials or infographics? Are there areas of the company or its culture that are underrepresented?
    • Social Media: Analyze your editorial calendar and update it based on your 2015 engagement results and 2016 milestones and corporate objectives.
  • Plan: Think about your 2016 recruitment goals. How do they differ from 2015? Are you trying to reach any new or different audiences this year? Should you consider updates to how and where you are communicating with potential candidates?
  • Act: Create an action list of things to do before the clock strikes midnight on December 31 as well as a quarter-by-quarter plan for 2016 to nurture your Employer Brand all year round.

Take time now to determine how you will build your Employer Brand and you can jumpstart your 2016 recruitment goals.