Who Needs an Employer Brand?
If your business employs people, you need an employer brand. Your employer identity is what answers the question, “What is this company all about, and how should I feel about working there?”
A Successful Employer Identity
A successful employer brand positively engages people at every stage of their employment journey – from their initial awareness of you as an employer, through the hiring process, to their time working for you – and even after that. Of course, employer branding cuts both ways: Just as a positive, authentic employer brand inspires trust, motivates productivity and reinforces loyalty, a negative employer brand does just the opposite.
The good news is that you already have an employer identity. But if you want it to be successful, you have to cultivate the feelings, concepts, ideas and stories that people should associate with your organization. And you have to pull it all together into an engaging, cohesive message that reflects your unique story, your values, and your employees’ experiences.
It’s an ongoing process that’s as important to your business success as any corporate branding or sales effort.
Who Needs an Employer Brand?
If your business employs people, you need an employer brand. Your employer identity is what answers the question, “What is this company all about, and how should I feel about working there?”
A Successful Employer Identity
A successful employer brand positively engages people at every stage of their employment journey – from their initial awareness of you as an employer, through the hiring process, to their time working for you – and even after that. Of course, employer branding cuts both ways: Just as a positive, authentic employer brand inspires trust, motivates productivity and reinforces loyalty, a negative employer brand does just the opposite.
The good news is that you already have an employer identity. But if you want it to be successful, you have to cultivate the feelings, concepts, ideas and stories that people should associate with your organization. And you have to pull it all together into an engaging, cohesive message that reflects your unique story, your values, and your employees’ experiences.
It’s an ongoing process that’s as important to your business success as any corporate branding or sales effort.
Advantages of a Great Employer Brand
The best employer brands are compelling, inspirational and, above all, authentic. And when you invest in building and cultivating yours, some amazing things can happen:
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Attracting the right candidates is easier
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Potential employees are eager to work for the organization
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Offer acceptance rates increase
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Internal hiring rates are higher
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Internal hiring rates are higher
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Employee engagement and loyalty are stronger
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Recruitment costs are lower
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Staff turnover decreases
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Unsolicited resumes consistently flow into the company
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Business results improve
The advantages make plenty of sense. But where do you start? Whether you choose to work with a partner or do it yourself, we’ve got a lot of resources that can help you. We’re always up on the most significant stats and trends. We literally wrote the book on how to do it right. And, of course, with our certified expertise, we’re always happy to hear about the challenges employers are facing and share our expertise.
Relish Marketing Employer Brand Services
We work with clients of all sizes in a wide range of industries to build, cultivate and support their employer brands at every stage of the employment journey.
Relish Marketing Employer Brand Services
We work with clients of all sizes in a wide range of industries to build, cultivate and support their employer brands at every stage of the employment journey.
Our Employer Branding services include:
Development
- Employer Value Proposition Development
- Employer Brand Development
- Employer Brand Activation
Talent Acquisition
- Career Website Development
- Recruitment Marketing
- New Hire Onboarding Programs
Internal Communications
- Employee Engagement Communications
- Employee Referral Programs
- Alumni Engagement Programs
It’s More than Just Recruitment
Smart employer branding should support recruitment efforts. But it shouldn’t stop there. The best employer brands deliver results across the whole employment journey.
Create a Better Candidate Experience
It’s no secret – employers have to work harder than ever to recruit top talent – especially for hard-to-fill positions. Unemployment percentages are at record lows. Top candidates typically have multiple career choices. And you’ll need more than a strong compensation and benefits package to capture their attention and maintain their excitement throughout the hiring process.
Relish Marketing helps clients with recruitment marketing and a candidate experience that’s simple for candidates, reinforcing why they should want to work for your company. From first connection through application and interviews to job offer and acceptance, the right experience will inform and build excitement about your brand. Equally important, your brand will enable candidates who don’t join you to remain enthusiastic about your company when they talk to others and continue to grow their careers.
Keep Employees Engaged
Everyone knows what employee engagement looks like: Team members who are consistently excited about the organization and their ability to contribute to it. Employees who are eager to go above and beyond in their work. Staff members who are the company’s advocates as well as its employees. People whose Day One excitement deepens instead of waning over time. But can you actively cultivate that type of engagement?
Yes! At Relish Marketing, we’ve helped all kinds of organizations strengthen employee engagement. We work with our clients to identify impediments to engagement and build on existing advantages. And, we create strategic, creative programs that are as authentic and compelling for long-time employees as they are for your newest team members.
Deploy Your Secret Brand Advantage
If you have former employees, you have the makings of an employer branding asset – or disadvantage. Candidates trust the word of former employees over current ones. And even the biggest industries can feel small when it comes to top talent. Whether they go to a competitor, a customer or partner, you’re likely to find yourselves face to face again. So, you should use that likelihood to your advantage.
Clients rely on Relish Marketing for alumni engagement support – including programs that strengthen brand awareness, talent acquisition, referrals and industry influence. After all, employees come and go, but your alumni can – and should – play a powerful role in your ongoing success.
