Employer Branding

jobs vs. careers, Employer Value Proposition

Building Careers or Filling Jobs?

New Research Says the Answer Matters Here at Relish Marketing, we’re always watching the latest research and trends having to do with how successful organizations present their employer value propositions (EVPs) to candidates and employees. And the…


Get a Free Taste of Relish

One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…


Who Do Your Job Posts Attract?

The answer:  Maybe not who you think! If your job descriptions are like most, they probably explain how senior management perceives the job, not what a candidate wants to know. For instance, a recent glance at LinkedIn and Monster.com yielded these…


Is your Recruitment Marketing leading the pack or trailing behind?

In the hyper-competitive talent marketplace, your recruitment marketing has to do more than get candidates to your job listings. As employers, we must engage with job seekers and employees throughout the candidate journey to build awareness for our…


employer brand activation

How to Keep Your Employer Brand from Becoming Shelfware

Congratulations on your new employer brand! To keep it from becoming "shelfware," you need an employer brand activation plan! You’ve invested in taking a clear look at what it’s like – and what it should be like – to work at your company. You’ve…


Why You Should Never “Incentivize” Employees to Boost Glassdoor Ratings

When we saw last week’s article in the Wall Street Journal exposing how some businesses have driven spikes in 5-star Glassdoor ratings, it hit us right in our employer brand-loving hearts. The article revealed that some companies periodically…


welcome original thinkers

Why Are Some Teams More Innovative?

“Why are some teams more innovative than others?” That’s a question that can make or break a business’ success. What's the secret to innovative teams? Innovative companies recognize that the best hires not only come to their teams with the right…


Top Employer Branding Stats for 2018

In today’s competitive market for top talent, building a reputation as a credible employer and a great place to work is a key factor for employers. A strong employer brand can be the differentiating factor between you and a competitor and whether…


Top 10 Employer Brands to Relish

An employer brand can help a company recruit top talent – but a strong one encompasses the entire employee lifecycle from new hire to alumni. It’s the embodiment of a company’s employer value proposition that tells a story about the company and the…


Relish - Employer Brand Ambassadors

How to Turn Your Employees into Employer Brand Ambassadors

  Wouldn’t it be great if you could hire people specifically to advance your employer brand, telling people why your company is a great place to work? Well, guess what – you already have. Your employees can be the best advocates for your…