Case Study

Leading Cheese Company Affirms Family-Centric Culture

Here was the situation After Sargento Foods completed a major corporate strategy and business transformation initiative in 2017, the cheese company was ready to take on its next challenge: employer branding and talent acquisition. While the company…


Web Spotlight: Atlanta Patent Services

In today’s world, your website is your business card. That’s why Atlanta Patent Services wanted Relish Marketing to extend the new brand we developed for them onto the web. The goal was to communicate the company’s identity and offerings, encourage…


Patently Clear Branding

Here was the situation. The decision to start a business is a heady one – full of equal parts fear and thrill. Encouraged by members of the law firm that had benefitted from his services, Al Etheridge decided to expand his patent search practice,…


The Mark of a Cutting-Edge Healthcare Education Brand

Here was the situation. Syntaxx Communications, an oncology medical communications company, recognized that it was well positioned to expand its offerings. With their industry knowledge, medical communications expertise, and advanced specialty…


Meunier Carlin & Curfman Advertisements

Advertising Campaign Affirms IP Law Firm Differentiators

Here was the situation. Meunier Carlin & Curfman (MCC) is not your typical intellectual property (IP) law firm. Their attorneys and team members bring an unusual depth of technical experience and expertise to the work that they do. Many of their…


IdeaStorm cards

Turning Serious Employer Branding Business Into Fun and Games

Here Was the Situation In addition to developing innovative consumer brands, Kimberly-Clark also develops inventive ways to connect with consumers and job candidates, including Millennials who account for more than 60% of Kimberly-Clark’s new hires.…


Relish Marketing Brand Strategy for Taylor English Law Firm

A Fresh Brand for a New Breed of Law Firm

As Taylor English began preparations to celebrate its tenth anniversary, the marketing team decided it was time to refresh the law firm’s corporate branding and go-to-market materials. Relish Marketing updated the firm’s logo with a fresh color…


Former Competitors Unite as One Brand

Here Was the Situation When Kraton Performance Polymers completed its acquisition of Arizona Chemical, it needed to move forward with a single, clear brand for the combined company.  That’s where Relish Marketing stepped in with corporate branding…


Welcome Original Thinkers Dreamer coaster

Becoming a Magnet for In-Demand Job Applicants

Here Was the Situation The Fox Cities area of Wisconsin, encompassing the cities of Neenah and Appleton, blends small-town friendliness and safety with a wealth of outdoor, cultural and community activity – and is home to multinational Consumer…


How a "Sticky Plate" Helped Give Staying Power to a New HR Initiative

Here Was the Situation To inspire a renewed commitment to performance in its team members throughout the organization, Kimberly-Clark established a set of six key behavioral expectations. These “One K-C Behaviors” offered a powerful framework for…