Brand Strategy

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One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…


Our Brand Promise

When we work with clients, we talk about the importance of their brand promise – but what does that mean? It’s not necessarily a tagline or headline (although it can be). Nor is it a description of features and benefits (although that can inform…


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You’ve Re-Defined Your Brand – Now What?

#2 in 2019 Brand Jumpstart Series  In the first post in our 2019 Jumpstart series, we looked at how a deliberate, objective process is key to effectively re-evaluating your brand and establishing a plan for it to support you going forward. Today,…


 2019 is Coming: Is Your Brand Ready?

#1 in 2019 Brand Jumpstart Series There’s no way to avoid it: We’re well into November, which means you should already be evaluating the effectiveness of your marketing and planning for your brand to better support your business in 2019. This is…


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3 Things Successful Client-Agency Relationships Have in Common

  Building an effective agency relationship is a two-way street, and it takes a lot of work from both the client and the agency to develop and maintain a successful partnership. According to AdWeek, there are four types of agency relationships,…


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Links We Savor: All These Logos Look the Same, Netflix is Booming, Activist Marketing and More!

  Entrepreneur | Netflix Shows Are Entertaining Enough, but It’s the Digital Marketing That’s Masterful Netflix-subscribed households are up almost 100% over the last five years and will continue to grow. More than just their great shows,…


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Our Top 4 Corporate Rebrands of 2017

In our constant quest to help our clients savor their brands, we’re always on the lookout for inspiration from the latest examples of excellence. With that in mind, we asked members of our Creative team to share their picks for the best corporate…


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Links We Savor: Google Logo Debate, #HurricaneStrongCreatives, Hedgehog Adventures and More!

Creative Bloq | Google Logo Sparks Debate about “Correct Design” Google updated its logo a few years ago, but the debate is still alive and well today. Should logos be designed to be geometrically perfect? Good logo design is a combination of…


Marketing Victories: Building the Atlanta United FC Brand from the Ground-Up

2017 marks the inaugural year of Atlanta’s newest sports franchise, Atlanta United FC. The city is completely enamored with the new team, as it smashes records on and off the field in its first year of existence. But all of this success didn’t…


Launching a New Medical Device? Tackle These 5 Trends

Medical device launches in the United States have become increasingly complicated. Regulation and competition are up. Investments and sales growth are down. To make the most of your product launch, you'll need to get serious about five key trends:…