Brand Strategy

Brand strategy is the engine that drives your marketing and prosperity, and we know how to unlock it. At Relish Marketing, we work side by side with you to define, develop and activate your brand. The result? Loyal customers, improved talent acquisition and growth.

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Brand strategy is how you define, cultivate, communicate and infuse your brand through every stage of the customer experience or employment journey. As a brand strategy agency, Relish Marketing fuses strategy and creative to define, develop and activate your brand. Clients benefit from our collaborative Brandfluence™ process, resulting in tailored brand strategies that are scalable, measurable and replicable.

Even the most successful companies can get so caught up in their day-to-day work that they neglect the work of defining, communicating and driving their brand through a clear brand strategy. That’s where finding the right brand strategy partner comes in. Relish Marketing is the branding agency in Atlanta that can help you define and design your unique brand identity and convey it to the marketplace. Read “What to Look for in a Brand Strategy Agency” to find out more.

See how we do it

Relish Marketing Brand Strategy Services

Brandfluence™ Our Brand Strategy Process

Our Brandfluence process is a proven five-step methodology for uncovering a brand identity that authentically presents who your organization is and how it should be perceived by your customers, employees and other stakeholders.

The Brandfluence Process at a Glance

Situation Analysis

A comprehensive intake with your marketing and brand teams followed by a deep-dive analysis of your brand

Focused Conversations

A series of brand strategy interviews with executives, customers and other stakeholders

Brand Workshop

An interactive, small-group session exploring existing branding and identity, brand aspirations and the competition

Brand Plan

Delivery of essential brand components, which may include name, key messaging, logo, brand standards and brand activation plan

Engagement

Simultaneous brand activation and monitoring to evaluate response from customers, employees, and other stakeholders

All organizations sometimes need a fresh start. Leverage our corporate branding services to create a new brand, transform an existing corporate brand, or update your current brand with a new take on identity, messaging and brand standards.

Brand Identity

We ensure that your brand identity – logo, color palette, fonts, tagline, messaging, and brand standards – collectively expresses your unique brand in the marketplace and across all channels.

Product Brand

From positioning to package design, Relish Marketing is the Atlanta branding and identity agency for product branding that attracts the right attention and achieves results.

Rebranding

New acquisitions, products, expansion or leadership can take a toll on brands. Our rebranding services help maintain your brand essentials while positioning your business for future success.

Brand Activation

Strong brands need strategic implementation. Our brand activation services will launch your brand across all touchpoints – collateral, packaging, signage, websites, advertising, environmental graphics and trade shows.

Great employer brands inspire a sense of admiration, belonging and purpose in candidates and employees. Relish helps cultivate an authentic employer brand that resonates with the talent you need to attract and retain.

Employer Value Proposition (EVP)

Your Employer Value Proposition (EVP) defines your identity, values and people promise for all employees. It’s the core of your employer brand, key to attracting and retaining talent.

Recruitment Marketing

Our recruitment marketing services – advertising, PPC, SEM, social media, job listings, and employee referral programs – help you reach the right talent and build a pipeline of future employees.

Career Websites

Our research, positioning, design, content creation and digital expertise come together to create robust, streamlined career websites, search-optimized to match the right talent with your open opportunities.

Employee Engagement Communications

Relish Marketing helps you engage employees and new hires throughout the employment journey with employer branding services that reinforce why your organization is right for them.

Employer Brand Activation

Your employer brand is only as successful as its activation. Relish Marketing brings brands to life across every point of contact – with candidates, new hires, employees and alumni.

Our Brand Strategy Expertise

Corporate branding and employer branding are inextricably linked, yet each requires a unique approach. Relish has deep experience in both. Across many industries, from startups to multinationals, we help brands hone their message and achieve their goals.

Who We Are

Relish Marketing brings together an exceptional combination of experienced, strategically minded and creative talent to deliver results for our clients. We love what we do. Meet our team.

Our Expertise

Since 2009, Relish Marketing has delivered powerful, award-winning employer and corporate branding services for organizations ranging from small companies to multinational enterprises across a wide range of industries.

The Relish Approach

From our innovative Brandfluence™ process to our diverse and incisive team members, we deliver strategic, creative results that our clients, their employees and customers can Relish.

About Us

Relish Marketing’s fusion of strategy and creative makes us the Atlanta marketing agency trusted to define and develop brands, create digital experiences and integrate marketing that achieves results.

Get to Know Us Better

Now you know us. Get a taste of what we can do for you.