We work with you to define, develop and activate your brand. The result? Loyal customers, improved talent acquisition and growth.
Relish Marketing fuses strategy and creative to define, develop and activate your brand. Clients benefit from our collaborative Brandfluence™ process, resulting in tailored brand strategies that are scalable, measurable and replicable. Let’s talk about your brand.
Brandfluence™: Our Brand Strategy Approach
Our Brandfluence process is a proven five-step methodology for uncovering a brand identity that authentically presents who your organization is and how it should be perceived by your customers, employees and other stakeholders.
Situation Analysis
A comprehensive intake with your marketing and brand teams followed by a deep-dive analysis of your brand
Focused Conversations
A series of brand strategy interviews with executives, customers and other stakeholders
Brand Workshop
An interactive, small-group session exploring existing branding and identity, brand aspirations and the competition
Brand Plan
Delivery of essential brand components, which may include name, key messaging, logo, brand standards and brand activation plan
Engagement
Simultaneous brand activation and monitoring to evaluate response from customers, employees, and other stakeholders
Leverage our corporate branding services to create a new brand, transform an existing corporate brand, or update your current brand with a new take on identity, messaging and brand standards.
Brand Identity
We ensure that your brand identity – logo, color palette, fonts, tagline, messaging, and brand standards – collectively expresses your unique brand in the marketplace and across all channels.
Product Brand
From positioning to package design, Relish Marketing is the Atlanta branding and identity agency for product branding that attracts the right attention and achieves results.
Rebranding
New acquisitions, products, expansion or leadership can take a toll on brands. Our rebranding services help maintain your brand essentials while positioning your business for future success.
Brand Activation
Strong brands need strategic implementation. Our brand activation services will launch your brand across all touchpoints – collateral, packaging, signage, websites, advertising, environmental graphics and trade shows.
Great employer brands inspire a sense of admiration, belonging and purpose in candidates and employees. Relish helps cultivate an authentic employer brand that resonates with the talent you need to attract and retain.
Employer Value Proposition (EVP)
Your Employer Value Proposition (EVP) defines your identity, values and people promise for all employees. It’s the core of your employer brand, key to attracting and retaining talent.
Recruitment Marketing
Our recruitment marketing services – advertising, PPC, SEM, social media, job listings, and employee referral programs – help you reach the right talent and build a pipeline of future employees.
Career Websites
Our research, positioning, design, content creation and digital expertise come together to create robust, streamlined career websites, search-optimized to match the right talent with your open opportunities.
Employee Engagement Communications
Relish Marketing helps you engage employees and new hires throughout the employment journey with employer branding services that reinforce why your organization is right for them.
Employer Brand Activation
Your employer brand is only as successful as its activation. Relish Marketing brings brands to life across every point of contact – with candidates, new hires, employees and alumni.
Our Brand Strategy Expertise
Corporate branding and employer branding are inextricably linked, yet each requires a unique approach. Relish has deep experience in both. Across many industries, from startups to multinationals, we help brands hone their message and achieve their goals.
Who We Are
Relish Marketing brings together an exceptional combination of experienced, strategically minded and creative talent to deliver results for our clients. We love what we do. Meet our team.
Our Expertise
Since 2009, Relish Marketing has delivered powerful, award-winning employer and corporate branding services for organizations ranging from small companies to multinational enterprises across a wide range of industries.
The Relish Approach
From our innovative Brandfluence™ process to our diverse and incisive team members, we deliver strategic, creative results that our clients, their employees and customers can Relish.
