Why a Customer Wants What a Customer Wants

At Relish, we have conversations all the time about strategies for attracting and retaining customers, not just on behalf of our clients, but for ourselves as well. What’s the secret sauce-the magic bullet-for accomplishing that?

That’s why I found this article delving into the nuances and the psychology of choices by Brian Scordata for Fast Company particularly fascinating. It provides great insight into the motivations that drive consumer choices:  http://www.fastcompany.com/3058812/lessons-learned/what-every-startup-needs-to-know-about-the-psychology-of-choice