Rebuilding Trust: 3 Critical Senior Living Trends + 6 Tactics to Address Them

Senior living marketers are in a remarkable position right now. Senior communities and senior serving organizations experienced some of the first and most devastating COVID-19 outbreaks, but they also were among the first to rethink processes and accelerate innovations in everything from engagement to safety and security. Now, however, senior community marketing leaders must face the challenge to reestablish confidence and rebuild trust. It won’t be easy – but knowing three critical trends can ease the path to success.

At Relish Marketing, our years of supporting senior living sales and marketing teams, as well as senior-serving organizations with integrated marketing, external branding, employer branding and digital experiences have given us some critical perspectives that can help. That’s why we created REBUILDING TRUST: An e-Guide for Senior Living Marketers – including insights into three trends essential to rebuilding trust and six tactics to help you address them.