Project Spotlight: Lenbrook Digital Brochure Content Design

A New Digital Brochure for Lenbrook, Atlanta’s only Nationally Accredited Continuing Care Life Plan Community

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Getting older doesn’t mean you stop living! Lenbrook, Atlanta’s only nationally accredited Continuing Care Life Plan Community, has for more than 33 years enabled their residents to enjoy independence, good health and personal fulfillment to the fullest extent possible through the many housing options, wellness services and resident activities provided as part of The Lenbrook Difference.

The senior living brand requested Relish to create a digital brochure to bring to life the amenities and benefits offered at the upscale community.

Solution

What better way to speak to seniors and families planning for their loved ones than by using vibrant lifestyle photos, direct response content, and pops of color? For the content of the brochure, Lenbrook provided lead targeted messaging and Relish used lifestyle photography pulled from a previous shoot.

The design Relish created matched Lenbrook’s brand along with other collateral to tell the Lenbrook story and engage prospective residents by showing every reason why Lenbrook should be their new home. The goal: Imagine what it’s like to live at Lenbrook.   

Results

The digital brochure has become a key resource used by the Lenbrook’s internal sales team as a lead engagement tool. It’s a brand asset that’s now part of Lenbrook’s arsenal of digital tools that can be leveraged for future digital campaigns, email roll outs and in-person presentations.

Project Services – BRAND | DESIGN | CONTENT | ONLINE

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