Our Favorite Clients

The long holiday break had me thinking of our clients with so much gratitude. Of course, asking me to name my favorites would be a bit like asking me to name my favorite child. It’s an impossible question to answer. That’s because with our staff of 10, we’re big enough to deliver full service yet small enough to have personal relationships with each of our clients. And really, it’s those personal relationships that inspire us to dig deeper and do more to make our clients successful. I consider us very fortunate to have clients that respect and value the work that we do and who have been active advocates for Relish.

Of course, luck is only part of that equation. We actively seek relationships with people and organizations who will be great partners in their own marketing success. It’s not about company size – we have clients ranging from global corporations to local family-owned businesses. It’s not about the size of their marketing budget, either. It comes down to the factors that make for an excellent relationship, all of which have to do with common expectations:

• Openness and Honesty. We expect our clients to share everything they know – both good and bad – about where they are and where they want to be. Likewise, they expect us to be open and honest about what it will take to get from one to the other. And we’re each always clear about what’s working, what isn’t, and why.
• High accessibility. Whether it’s a matter of giving our clients access to our creative and strategic team or our clients providing access to their decision makers and subject matter experts, we’ll get best results when we can all communicate with each other.
• Responsive communications. We pick up the phone. We share summary reports. We respond to emails. We meet in person. We text, tweet and post. We ask and answer questions. We discuss ideas. We make decisions. And that’s how the momentum keeps moving.
• Respect for each other’s time. Our best clients know that we work as fast as we can – which is faster than most – but we still can’t bend laws of time and space (yet?). Likewise, we work as efficiently as possible, using meetings, emails, texts and phone calls effectively, delivering work when promised.
• Respect for each other’s money. We expect our clients to be realistic about their budgets and pay bills on time. Likewise, our clients expect us to recommend where to save, when to spend and how to stay within budget.

Above all, we respect each other’s trust. We do our best work when we can trust your hard-earned knowledge about your business – just as you trust our hard-earned knowledge of marketing and communications strategies and creative. Think about it: You do your best work when you’re told what kind of results need to be achieved, and you’re trusted to determine the best approach to make it happen. That’s how we do our best work, too.

Clients come to Relish because of the work we do. They stay with Relish because of the relationship that is built on trust, communication and respect…and work that continues to deliver. I hope you’re as excited about 2016 as I am – and that it’s a year of great relationships for all of us!