Links We Savor: Mattel’s New WWE Dolls, Amazon Spark, Google Posts and More!
Our monthly roundup of the most compelling, click-worthy and inspirational content around the web.
We love how something new in marketing is shared in each of these articles: a service, product, tool, etc.
Fashion and wrestling? Yes. Mattel just announced the launch of their newest dolls based on WWE’s female stars. The September release will be the first WWE girl’s product line and will feature 12-inch fashion dolls and 6-inch action figures. With the popularity of female wrestling, WWE hopes the dolls will create more young fans who become connected to performers that inspire confidence and strength. Checkout a preview of the new dolls.
Amazon Spark, an Instagram-like social discovery and selling feature, allows users to find things based on people who share similar interests. In the “programs and features” section of the Amazon app, customers are prompted to choose five or more areas of interest across categories including books, fashion, fitness and music. These choices then provide content recommendations based on an algorithm. Find out more about Spark.
Google My Business, a free tool that helps small businesses manage their company’s appearance in Google searches, has rolled out Google Posts, a new capability to help businesses gain more visibility online. Google Posts allows users to share updates, highlights, take reservations and do other things to promote their businesses. Posts then show up in Google search and Google Maps to expand audience reach. Learn more about Posts and see if it will be beneficial for your business.
If you’ve had difficulty creating ads on Snapchat, Snap Publisher may offer a solution. With Snap Publisher, a browser-based ad creation tool, turn any photo or video – even horizontal ones and ads that have run elsewhere – into a vertical video SnapChat ad. A set of 13 templates makes the process even easier. Take a look at what Snap Publisher has to offer.
One common challenge faced by online content providers is that of getting people to subscribe to their content – and Facebook wants to help them. The social media platform is going to test a new news product for content publishers that will charge users after they access 10 free articles. Readers will be directed to the publishers’ homepages to purchase digital subscriptions. The service is a part of negotiations between Facebook and nearly 2,000 publishers to create new revenue streams with content specifically designed for the platform while protecting each publisher’s intellectual property. Get more details about the test.
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