Links We Savor: Pantone’s Color of the Year, Trends to Watch in 2018 and More!

The New York Times | The Future Is…Purple

We’re only a little thrilled that Pantone Color Institute named Ultra Violet as the 2018 color of the year (Relish Marketing has long been partial to purple). See how Pantone made the selection and whether the forecast is for a Purple Reign.

Social Media Week | 7 Ways to Engage Millennials and Gen Z on Social Media in 2018

Social media is changing – which means getting more strategic with audiences like Millennials and Gen Z, who spend so much time online. Look at these seven ways you can engage them on social media this year.

Forbes | 10 Workplace Trends You’ll See in 2018

We’ve all read how the positive US economy indicators are all in place – but what should you DO to succeed in 2018? Forbes’ top trends for 2018 go beyond the usual with important ways to prepare for future success.

Digital Marketing Institute | 11 Web Design Trends to Watch in 2018

Increase user engagement. Lower bounce rates. Achieve higher conversion rates. Right. But how do you do it? Take a look at these 11 ways to improve your online presence in 2018.

AdWeek | 3 Ways Word of Mouth Influencers Will Change the Way You Advertise in 2018

Will Mom be more influential than any celebrity this year? Read AdWeek’s report on influencer marketing for the answer – and see how influencer marketing could make or break a campaign.

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