It’s Not About You

A key element in making a sale – whether it be for a product, service or program – is putting together the pitch, or story, that will hook your potential customer

Too often that pitch focuses more on what’s important to the company or the communicator, rather than on what’s important to the audience.

Inc. magazine has a great article covering the “7 Essential Rules for Commanding an Audience” that identifies the key areas of a powerful business story and how to ensure that your audience is at the center of that story.