Employer Branding Links We Savor: The Latest Research, Measuring Roi, Myth-Busting and More!

Randstad | Who’s Standing Out in Employer Branding in 2017?

The Annual Randstad Employer Brand report – one of the most robust employer brand research reports of its kind, is out with this year’s global insights with a particular emphasis on automation in the workforce. Includes interviews with six HR executives from companies who have consistently scored high on Randstad’s rankings (Randstad Awards Survey).

Glassdoor | 7 Great Employer Brand Videos

If a picture’s worth a thousand words then a video must be worth a million! See how seven companies use storytelling by real employees and a variety of creative approaches (even puppets!) to effectively communicate their employer brand.

Lighthouse Research | Global Talent Acquisition Sentiment Study

Learn about this year’s top priorities and challenges from HR and recruiting professionals around the world (spoiler alert: employer branding is #3) as companies continue to find creative and effective ways to attract, engage and retain top talent.

42Hire.com | Employer Branding Myths

Eight top hiring leaders let you in on common misconceptions of employer branding and key takeaways for success. Take it from those who have been there, done that, seen it all – success starts with a well-thought out strategy plus activation infused with insights from the breakroom, not the boardroom.

Indeed.com | Employer Brand versus Talent Brand – What’s the Difference Anyway?

If what your company says about what it’s like to work there doesn’t align with what employees think and feel, you may have misalignment between your “employer brand” and your “talent brand.” Understand the difference between the two and what the overlap (i.e. sweet spot) can mean for bolstering your employer brand strategy.

ADP | Measuring the ROI of Your Employer Brand

True measurement of the impact an employer brand has on the business goes far beyond an increase in submitted applications and visits to a career website. Consider the quality of candidates over quantity, how your employer brand is powering your recruiting efforts and ultimately what “good” hires do for your bottom line.


P.S. In case you missed it, we just published The Employer Brand Guidebook: How to Attract, Engage and Retain Top Talent. It’s full of information for companies looking to retain, engage and retain top talent, whether evolving an existing employer brand or just getting started. And it’s free when you download it now.

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