Atlanta Employer Branding Expert Certified by Employer Branding Academy
PRESS RELEASE
For Immediate Release
January 23, 2018
For More Information Contact:
Teresa McCrerey-Wheat
404 889-4333
Atlanta Employer Branding Expert Certified by Employer Branding Academy
[Atlanta, GA] – 2018 promises to be a year in which businesses focus more deeply than ever on the best ways to attract, engage and retain top talent – and Relish Marketing is expanding its ability to help them do it. The Atlanta area marketing firm’s president, Pamela Willoughby, recently earned certification as an Employer Branding Professional from the Employer Branding Academy, following a rigorous in-person and online eight-week educational program that culminated in the presentation of an Employer Branding case study.
“The candidate-driven employment market requires employers to be strategic in the way that they communicate and engage with employees and prospective talent,” noted Willoughby. “Employers have an employer brand, whether they have cultivated it or not. The opportunity is to approach employer branding as a key business process just as you would financial and operations planning so that you have the right talent to support and grow the business. With research, trends, insights and best practices gleaned from the Employer Branding Academy, Relish Marketing is now better equipped than ever to help our clients strengthen their employer brands strategically and creatively.”
Under Willoughby’s leadership, Relish Marketing has provided employer branding strategy and implementation services to regional and Fortune 500 CPG, manufacturing and hospitality companies since 2010. Most recently, the agency’s employer branding work has attracted recognition from a wide range of publications including AdAge, Forbes and U.S. News & World report, as well as the North American Excellence Awards and the American Marketing Association AMY awards.
Relish Marketing fuses strategy and creative to unlock brands and propel them forward. Our employer branding, corporate branding, digital marketing, content creation and design experience help clients savor their brand and achieve winning results.
The Employer Branding Academy was founded in 2014 with the aim of teaching companies from around the globe the methods and techniques of becoming more attractive as employers by creating and executing their employer brands. Since its inception in 2014, more than 800 representatives from the world’s leading and most progressive employers have taken part in Employer Branding Academy courses. From building strategies from scratch, to implementing the coursework into their company’s ongoing employer branding processes, participants have used the knowledge gained from the courses to become stronger Employer Branding coaches.