Integrated Marketing
Create a Word template in 5 easy steps
Microsoft Word is a beautiful design tool. There! Now it’s on the internet, so it must be true, right? But actually, it can be. Yes, the Microsoft Office Suite has its limitations, but a user-friendly Word template can be formatted to look good.…
Consistent Color Across Different Media
Think of some well-known brands. Which ones come to mind when I say red? How about brown? Are there any in orange? When we see them, we know them, whether they’re printed using the Pantone Matching System (PMS) or 4-color process (CMYK), or if…
Printing in Color
Picture a designer spending hours translating evocative colors, drawn from her or his research and surroundings, into a combination that works for a client’s brand. This fantastic journey often begins with photos, a color swatch book and a computer…
Ghosts, Goblins… and Environmental Graphics
Eerily lit jack-o-lanterns. Light-up ghosts lining the walkway. Tombstones on the front lawn. And that cauldron of candy bars on the front porch with the note reading, “Zombies asleep inside – don’t ring the bell. Quick - take some candy before they…
Psychology of Color
So much has been written about the psychology of color: how colors affect our moods, which colors make us salivate, and which ones help us to relax. All of this research is, of course, valid, useful and readily available. So what do you need a…
Intro: Working with Color
A redneck walks in to the Green Turtle and orders a Blue Hawaii. The bartender realizes he’s out of Blue Curacao, so he substitutes the lesser-known Green Curacao. He serves it up thinking his patron won’t notice. The redneck takes it and says,…