Integrated Marketing

printing in color

Printing in Color

Picture a designer spending hours translating evocative colors, drawn from her or his research and surroundings, into a combination that works for a client’s brand. This fantastic journey often begins with photos, a color swatch book and a computer…


Halloween environmental graphics

Ghosts, Goblins… and Environmental Graphics

Eerily lit jack-o-lanterns. Light-up ghosts lining the walkway. Tombstones on the front lawn. And that cauldron of candy bars on the front porch with the note reading, “Zombies asleep inside – don’t ring the bell. Quick - take some candy before they…


psychology of color

Psychology of Color

So much has been written about the psychology of color: how colors affect our moods, which colors make us salivate, and which ones help us to relax. All of this research is, of course, valid, useful and readily available. So what do you need a…


CMYK vs RGB

Intro: Working with Color

A redneck walks in to the Green Turtle and orders a Blue Hawaii. The bartender realizes he’s out of Blue Curacao, so he substitutes the lesser-known Green Curacao. He serves it up thinking his patron won’t notice. The redneck takes it and says,…