Integrated Marketing
Original Thinking and Millennials: Ad Age Profiles Relish Marketing & Kimberly-Clark
Millennials – people aged 18-34 – have surpassed baby boomers as the nation’s largest living generation and, no surprise, have also become a prized target audience. Google “How to Reach Millennials,” and you’ll get somewhere in the neighborhood of…
Grafitti or Street Art: How It Can Inspire Us All
When I first moved to Atlanta over two years ago the first place I went was Piedmont Park. I had literally just pulled up to my new apartment in Midtown, unpacked a few boxes out of my car and threw on my backpack to take off on foot to a new place.…
Resurgens Bank Presents Inaugural Best Decatur Businesses Contest
Decatur is home to some of the best restaurants, shops and small businesses in the Metro Atlanta area, and now it’s also home to the second branch of Resurgens Bank. The bank was looking for ways to celebrate joining the Decatur community and worked…
Editing a PDF
A PDF captures all elements of a printed document in the form of an electronic image. It can be navigated, printed, or forwarded to others. Correctly marking up (or redlining) a PDF is important because it helps provide clear directions on what…
All Hail Omnichannel
“Omnichannel” is undoubtedly one of the biggest buzzwords in the marketing industry today - but it’s a very important one. Omnichannel marketing offers consumers the ability to have a seamless, consistent shopping experience across all channels. In…
Beer Label Review
I do not like dark, coffee IPAs. I have never visited Ireland, where apparently some of the best beer in the world flows freely from the tap. I can hardly differentiate a beer on draft from one in a bottle. However, I do know good design. Milton…
Generational Segmentation Doesn’t Work Anymore
Marketers have been using generational labels for decades – because it’s easy. But in the new age of digital marketing, segmenting and identifying consumers based on generations has become an outdated and overgeneralized practice. You’re probably…
Why a Customer Wants What a Customer Wants
At Relish, we have conversations all the time about strategies for attracting and retaining customers, not just on behalf of our clients, but for ourselves as well. What’s the secret sauce-the magic bullet-for accomplishing that? That’s why I found…
5 Ways to Get More Value from Your Marketing Agency
Whether you’re about to start working with a marketing agency for the first time or you have a partner you’ve worked with for years, clients want to know that they’re getting the greatest value for their investment. After years of working with a…