Integrated Marketing

Best Decatur Businesses 2016

Resurgens Bank Presents Inaugural Best Decatur Businesses Contest

Decatur is home to some of the best restaurants, shops and small businesses in the Metro Atlanta area, and now it’s also home to the second branch of Resurgens Bank. The bank was looking for ways to celebrate joining the Decatur community and worked…


Editing a PDF

Editing a PDF

A PDF captures all elements of a printed document in the form of an electronic image. It can be navigated, printed, or forwarded to others. Correctly marking up (or redlining) a PDF is important because it helps provide clear directions on what…


Omnichannel

All Hail Omnichannel

“Omnichannel” is undoubtedly one of the biggest buzzwords in the marketing industry today - but it’s a very important one. Omnichannel marketing offers consumers the ability to have a seamless, consistent shopping experience across all channels. In…


audience segmentation

Generational Segmentation Doesn’t Work Anymore

Marketers have been using generational labels for decades – because it’s easy. But in the new age of digital marketing, segmenting and identifying consumers based on generations has become an outdated and overgeneralized practice. You’re probably…


consumer choices

Why a Customer Wants What a Customer Wants

At Relish, we have conversations all the time about strategies for attracting and retaining customers, not just on behalf of our clients, but for ourselves as well. What’s the secret sauce-the magic bullet-for accomplishing that? That’s why I found…


more value from marketing agency

5 Ways to Get More Value from Your Marketing Agency

Whether you’re about to start working with a marketing agency for the first time or you have a partner you’ve worked with for years, clients want to know that they’re getting the greatest value for their investment. After years of working with a…


Word template

Create a Word template in 5 easy steps

Microsoft Word is a beautiful design tool. There! Now it’s on the internet, so it must be true, right? But actually, it can be. Yes, the Microsoft Office Suite has its limitations, but a user-friendly Word template can be formatted to look good.…