Integrated Marketing
Launching a New Medical Device? Tackle These 5 Trends
Medical device launches in the United States have become increasingly complicated. Regulation and competition are up. Investments and sales growth are down. To make the most of your product launch, you'll need to get serious about five key trends:…
5 Reasons why marketing automation is important for your brand
As a process driven person, I am a strong believer in automation. Especially in today’s business environment – in which automation is everywhere – there is no question: Marketing automation is and will continue to be an essential building block of…
3 Keys to Better Medical Device Branding
Developing the right brand identity for your product is neither simple, nor is it a science. However, the right process will help ensure that time spent on the front end generates continual dividends over the life of your product line. A successful…
Why Branding Matters for Your Next Medical Device Launch
Launching a new product is a challenging undertaking with many factors leading up to the big reveal. You have to consider testing and pre-sales and final details of product design not to mention stringent compliance standards and complex…
Talking ‘Bout Your Generations A Multigenerational Approach to Senior Living Communities
A multigenerational approach to senior living may seem like a contradiction. But it’s one of the most important trends affecting retirement communities today. Age-segregation – that is, having social interactions only with people in one’s own age…
5 Ways to Use Instagram for Your Business
Are you considering using Instagram (IG) for your business but unsure of exactly how to effectively use it? Here are five ways to incorporate IG into your company’s social media plan (in no particular order). TELL A STORY The best part of IG is the…
Links We Savor: Mattel’s New WWE Dolls, Amazon Spark, Google Posts and More!
Our monthly roundup of the most compelling, click-worthy and inspirational content around the web. We love how something new in marketing is shared in each of these articles: a service, product, tool, etc. MarketWatch | Mattel's New WWE Fashion…
How To Make a GIF
Look anywhere online and you’ll see a practical explosion of animated GIF (Graphic Interchange Format) files. These cute little moving pictures are popular because they add quick humor and spunk to blog posts, emails, messages – really any digital…
4 Ways to Grow Your Social Media Prowess
People tend to think of social media as one-and-done efforts, posting to Facebook, Twitter, Instagram and even LinkedIn accounts because someone may enjoy it or find it useful. But, when you’re promoting a business, your social media should be more…
Photoshop Tips & Tricks - How to Remove Skin Reddening
How to Remove Skin Reddening In Photoshop, there are many ways to achieve a single result. There often is no "wrong way" to do something. There can be, however, a faster way. I learned some helpful tips and tricks at the informative and inspiring…