Integrated Marketing
Beyond the Clicks: How to Get More from Your Website Metrics
When you measure website traffic, you probably measure clicks. That is, how many people are visiting key pages on your website and how they are getting there. Or, maybe, you’re looking at the Pay-Per-Click (PPC) costs of your online advertising.…
Best Digital Productivity Tools for Marketers
If you work in marketing, you probably feel bombarded by all the digital tools promising to make you more productive. And who hasn’t fallen for the charms of the so-called "best digital productivity tools"? Sometimes, there’s nothing as attractive…
Visual Trends We Savor
At Relish Marketing, we constantly pay attention to visual trends – both because they often reflect changes in business communication and our culture in general, and because they inspire and help keep our work fresh. Here, Relish Creative…
5 Ways to Maximize Your Digital Marketing ROI
With your brand plans and brand execution strategies ready to go, you’re probably thinking about how to maximize your digital marketing ROI – which impacts everything from your credibility to your profitability. It’s not only where people find your…
Brand Jumpstart: Ready Your Brand for the New Year
#1 in Brand Jumpstart Series There’s no way to avoid it: We’re well into the fall, which means you should already be evaluating the effectiveness of your marketing and planning for your brand to better support your business next year. This is the…
Project Spotlight: Photography
Everyone’s heard that “a photo is worth a thousand words”, but that may be an understatement. A Nielsen Norman Group study showed that most people only read 20-28% of website text. And Hubspot found that photographs significantly increase engagement…
Links We Savor: Brain Boosting Apps, Facebook Ad Strategies, Using Data to Influence Consumers & more
4 Ways Data Can Influence Consumers At Relish, we believe that great creative becomes more powerful when it’s backed up by compelling research. But just as data can (and should) come from multiple sources, the real power of research is in the way it…
3 Rules for Great Videos
It’s easy to see the many ways in which video can support your marketing and grow business. After all, more than 73% of consumer internet traffic is video – and that number is growing. Likewise, video in an email can double – or even triple –…
The Importance of Quality Product Photography
When the headlines talk about how we’re living in a digital age, that also means that we’re living in a visual age. According to neuroscience research, 90% of the information sent to the brain is visual and visuals are processed 60,000 times faster…
Links We Savor: Video is Taking Over, Netflix Looks to Make Improvements, Facebook vs. YouTube and More!
Medium | 16 Visual Content Marketing Statistics That Will Wake You Up Visual content – think photos, infographics, memes, illustration, and video – is increasing the way people want to consume information, especially on social media platforms…