Integrated Marketing

social media calendar

How to Create a Social Media Calendar (Free Template)

  In last week’s post, we shared the importance of a social media calendar and how it can help you take your digital strategy to the next level. Now let’s get into developing your calendar. First things first – determine what you want to…


links we savor social media

Links We Savor: Spotify Helps Dogs get Adopted, Whopper Neutrality and More!

  TED | What Makes Something Go Viral? You’ve seen the online BuzzFeed quizzes, and chances are, you’ve taken one or two. Catch a glimpse of a system they created to better understand how people use content to connect with others. Hint: It’s…


social media calendar

Supercharge Your Social Media Strategy – A Calendar is Key

To say that a social media strategy plays a huge role in your organization’s presence is an understatement. Long gone are the days when the phone book was the go-to resource for potential customers and career fairs were the first place applicants…


website refresh relish marketing

Time for a Website Refresh? 9 Smart Questions to Ask.

Website technology and trends change constantly, and consumer expectations are rising at an even faster pace. So, it’s a common question – how often should we refresh our company’s website? Some in the industry will say anywhere between two to five…


seo relish marketing

5 Ways to Optimize Your Site’s SEO

Today’s digital landscape is ever changing, but one constant that you should never underestimate is the power of search engines. According to Internet Live Stats, there are 3.5 billion searches a day on Google. If you had the opportunity to ensure…


Top 7 Instagram Feeds to Follow for Employer Branding

Top Seven Companies to Follow on Instagram for Employer Branding

Let me be perfectly honest. I haven’t always been a user of Instagram (I’m more of a Facebook and LinkedIn kind of gal). However, as I’ve done research and started working more and more with clients who are looking for creative avenues to…


The Role of Digital Marketing in Your Next Medical Device Launch

The process of launching a medical device has changed dramatically over the past few years. While press tours and launch events still exist, today’s press has expanded to include bloggers and trade journalists, as well as major media. So, the flow…


Launching a New Medical Device? Tackle These 5 Trends

Medical device launches in the United States have become increasingly complicated. Regulation and competition are up. Investments and sales growth are down. To make the most of your product launch, you'll need to get serious about five key trends:…


Marketing Automation Blog

5 Reasons why marketing automation is important for your brand

As a process driven person, I am a strong believer in automation. Especially in today’s business environment – in which automation is everywhere – there is no question: Marketing automation is and will continue to be an essential building block of…


Medical device branding

3 Keys to Better Medical Device Branding

Developing the right brand identity for your product is neither simple, nor is it a science. However, the right process will help ensure that time spent on the front end generates continual dividends over the life of your product line. A successful…