Integrated Marketing

6 Ways to Help Manage Project Timelines

Marketing Through the Pandemic? 6 Ways to Help Your Agency Work Faster

“How long will this take?” It’s a fair question that we expect all our clients to ask – especially now, as so many businesses are marketing at light speed through the COVID-19 pandemic. Under normal circumstances, we design integrated marketing…


Every Business Needs Video – Or Does It?

If you're a marketer, you know that great content will earn attention and engagement. But there are loads of different types of content. Blog posts, infographics, article reprints, newsletters – and let's not forget video marketing, which has become…


When to Use Video – And How to Make Yours Better

Video has become essential to today’s businesses for many reasons. And there are so many different types of video you could try – ranging from broadcast-style documentaries to interviews, featuring live presenters, voiceovers and music, with or…


How to Set Your 2020 Marketing Goals

A 5-step process for leaders of corporate, product and employer brands Fall always seems like the right time for new beginnings. For some of us, it goes back to the “fresh start” of a still-new school year. Maybe it’s the feeling of crisp cool…


Get Out of the Silo: Integrate Your Marketing in 2020

One-off marketing is one of the biggest mistakes businesses make. We understand why it happens. Sometimes, it's because they're afraid to commit to more than one thing at a time. Other times, it occurs when the marketing team doesn't have a seat at…


Website metrics

Beyond the Clicks: How to Get More from Your Website Metrics

When you measure website traffic, you probably measure clicks. That is, how many people are visiting key pages on your website and how they are getting there. Or, maybe, you’re looking at the Pay-Per-Click (PPC) costs of your online advertising.…


Best Digital Productivity Tools for Marketers

If you work in marketing, you probably feel bombarded by all the digital tools promising to make you more productive. And who hasn’t fallen for the charms of the so-called "best digital productivity tools"? Sometimes, there’s nothing as attractive…


Visual Trends We Savor

  At Relish Marketing, we constantly pay attention to visual trends – both because they often reflect changes in business communication and our culture in general, and because they inspire and help keep our work fresh. Here, Relish Creative…


Marketing budget 2019

Working on Your Marketing Budget? Here’s Some Help

What do you plan to spend on next year’s marketing? If your answer is something like, “As little as we can get away with,” it’s probably going to cost you much more than it should. That’s because when companies don’t develop a realistic budget, one…