Employer Branding

employer brand times of change

Make Your Employer Brand Work for You in Times of Change

When it comes to running a business, change is inevitable – and it can come in many forms, such as mergers or acquisitions, significant growth, budget cuts, downsizing, new leadership, restructuring and transformations. Most business leaders…


employer-branding-trends

Top 5 Employer Branding Trends You Don’t Want to Miss

At Relish Marketing, we help clients of all sizes develop, build and strengthen their employer brands. Our work requires us to stay on top of employer branding best practices, common pitfalls, what’s working and what isn’t. So we’re constantly…


relish-marketing-employer-brand

Build an Employer Brand Worth Savoring - We're Sharing the Recipe

We're Sharing the Recipe! The economy is booming, and we continue to see the unemployment rate drop.[1] While that’s great news for job seekers, it’s increasingly more challenging for companies to find and hire top talent, particularly in more…


consumer-employer-branding

What Trader Joe’s Taught Me at the Corner of Employer and Consumer Branding

One of the most important things that we share with clients is that branding – whether directed at consumers or at employees – must be dynamic and authentic. It can’t be something that sounds good but ultimately sits printed in binders on a shelf…


relish marketing employer branding partner

Employer Branding: What to Look for in a Partner

Cultivating a comprehensive employer branding program from the ground up or refreshing an outdated employer brand can be quite an undertaking. And while going through the process of assessing, crafting and implementing your employer brand can be an…


Relish Marketing Brings Home the Win

  AMA Atlanta honored Relish Marketing and Kimberly-Clark with two AMY awards for Kimberly-Clark’s Welcome Original Thinkers campaign. The awards were for best Web Campaign/Microsite and Social Media Campaign. Relish Marketing has worked with…


CEOs employer branding

The Role of CEOs in Championing Employer Brand

Every company has an employer brand – the visceral, emotional experience that employees and potential employees have at any point of contact with the company: When they visit the website. When they apply for a job. When they see the company logo.…


employee engagement

Four Strategies to Build Employee Engagement

Take a look at your top business goals for the new year. Do you specifically mention your employees and their engagement in the top 3? Top 5? Are they specifically mentioned or prioritized in your business objectives at all? Many of you may be…


employer brand checklist

End-of-Year Check List for Your Employer Brand

’Tis the season for making lists and checking them twice, for wrapping up all things last year and planning for the year to come. With that in mind, have you thought about your Employer Brand lately?  Now is the perfect time to prepare so that you…