Employer Branding

Creating Culture When Everyone Works from Home

The past year saw many disruptions to how we go about our day-to-day lives. I’ll wager that for anyone reading this, one of the biggest changes was how much less you saw your loved ones, your family, and your co-workers. I joined Relish in July of…


Thriving After the Labor Shortage: What’s Next for America’s Employers

Is your company understaffed? Do you know someone at an organization that is hiring? Odds are you answered yes to one of these questions. That’s because America is facing a labor shortage the likes of which haven’t been seen for a long time. The…


Employee attraction, employee retention

The Employee Attraction/Retention Crisis:
Lessons Learned from Senior Living Successes

“Do people just not want to work?” It’s a question high on the minds of many business leaders – particularly those in the healthcare, hospitality, and retail sectors, where public-facing jobs are more challenging than ever to fill and keep filled.…


Want to Engage Employees? One Factor Makes the Difference

“It’s less expensive to keep an employee than to hire a new one.” This long-held business maxim about hiring vs. retention is almost cliché by now. But the truth is that the costs of hiring a new employee exceed the costs of engaging and retaining…


Social media metrics

Got Employer Branding Social Goals? Monitor These Metrics.

If your employer brand communications mix includes social media, you already know that metrics matter. But tempting as it may be to obsess over all the available social media metrics, smart marketers and HR professionals understand the importance of…


Employee Value Proposition, EVP, employer brand, employer branding, COVID19

Who needs an employee value proposition? You do – especially now.

In today’s uncertain times, having a clear employee value proposition (EVP) and employer brand may be more critical to your business success than ever before. Even if you’re not actively hiring right now – or are even focusing your attention on…


Maintaining Corporate Culture in a Crisis

Employer Branding in the Time of COVID-19

Today's coronavirus crisis has most of us trying to work productively from home, manage a distributed workforce and keep business alive. It's a lot to balance – which means that you might rank Employer Branding low on the priorities list. That would…


jobs vs. careers, Employer Value Proposition

Building Careers or Filling Jobs?

New Research Says the Answer Matters Here at Relish Marketing, we’re always watching the latest research and trends having to do with how successful organizations present their employer value propositions (EVPs) to candidates and employees. And the…


Get a Free Taste of Relish

One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…


Who Do Your Job Posts Attract?

The answer:  Maybe not who you think! If your job descriptions are like most, they probably explain how senior management perceives the job, not what a candidate wants to know. For instance, a recent glance at LinkedIn and Monster.com yielded these…