Employer Branding

These Changes will Impact your Marketing Agency in 2023

Over the past year, companies have been learning to thrive in a world that is, in many ways, remarkably different than one from two years ago. The ways we conduct business is changing and becoming more virtual. The brands of today are not the ones…


2023 Marketing Trends

The Marketing Trends Shaping 2023

Over the past year, companies have been learning to thrive in a world that is, in many ways, remarkably different than one from two years ago. The ways we conduct business is changing and becoming more virtual. The brands of today are not the ones…


employer branding

Employee Branding Matters

In an age of online talent acquisition systems, 24/7 social media presence and independent sites such as Glassdoor and Linked In where prospective employees learn about and rate a company, it is more critical than ever that companies take stock of…


Creating Culture When Everyone Works from Home

The past year saw many disruptions to how we go about our day-to-day lives. I’ll wager that for anyone reading this, one of the biggest changes was how much less you saw your loved ones, your family, and your co-workers. I joined Relish in July of…


Thriving After the Labor Shortage: What’s Next for America’s Employers

Is your company understaffed? Do you know someone at an organization that is hiring? Odds are you answered yes to one of these questions. That’s because America is facing a labor shortage the likes of which haven’t been seen for a long time. The…


Employee attraction, employee retention

The Employee Attraction/Retention Crisis:
Lessons Learned from Senior Living Successes

“Do people just not want to work?” It’s a question high on the minds of many business leaders – particularly those in the healthcare, hospitality, and retail sectors, where public-facing jobs are more challenging than ever to fill and keep filled.…


Want to Engage Employees? One Factor Makes the Difference

“It’s less expensive to keep an employee than to hire a new one.” This long-held business maxim about hiring vs. retention is almost cliché by now. But the truth is that the costs of hiring a new employee exceed the costs of engaging and retaining…


Social media metrics

Got Employer Branding Social Goals? Monitor These Metrics.

If your employer brand communications mix includes social media, you already know that metrics matter. But tempting as it may be to obsess over all the available social media metrics, smart marketers and HR professionals understand the importance of…


Employee Value Proposition, EVP, employer brand, employer branding, COVID19

Who needs an employee value proposition? You do – especially now.

In today’s uncertain times, having a clear employee value proposition (EVP) and employer brand may be more critical to your business success than ever before. Even if you’re not actively hiring right now – or are even focusing your attention on…