Employer Branding

Social media metrics

Got Employer Branding Social Goals? Monitor These Metrics.

If your employer brand communications mix includes social media, you already know that metrics matter. But tempting as it may be to obsess over all the available social media metrics, smart marketers and HR professionals understand the importance of…


Employee Value Proposition, EVP, employer brand, employer branding, COVID19

Who needs an employee value proposition? You do – especially now.

In today’s uncertain times, having a clear employee value proposition (EVP) and employer brand may be more critical to your business success than ever before. Even if you’re not actively hiring right now – or are even focusing your attention on…


Maintaining Corporate Culture in a Crisis

Employer Branding in the Time of COVID-19

Today's coronavirus crisis has most of us trying to work productively from home, manage a distributed workforce and keep business alive. It's a lot to balance – which means that you might rank Employer Branding low on the priorities list. That would…


jobs vs. careers, Employer Value Proposition

Building Careers or Filling Jobs?

New Research Says the Answer Matters Here at Relish Marketing, we’re always watching the latest research and trends having to do with how successful organizations present their employer value propositions (EVPs) to candidates and employees. And the…


Get a Free Taste of Relish

One of our favorite things at Relish is conducting brand strategy workshops. In these sessions, we guide clients through our 360°Brand Framework, a series of exercises designed to help them better understand and define their brands. After these…


Who Do Your Job Posts Attract?

The answer:  Maybe not who you think! If your job descriptions are like most, they probably explain how senior management perceives the job, not what a candidate wants to know. For instance, a recent glance at LinkedIn and Monster.com yielded these…


Is your Recruitment Marketing leading the pack or trailing behind?

In the hyper-competitive talent marketplace, your recruitment marketing has to do more than get candidates to your job listings. As employers, we must engage with job seekers and employees throughout the candidate journey to build awareness for our…


employer brand activation

How to Keep Your Employer Brand from Becoming Shelfware

Congratulations on your new employer brand! To keep it from becoming "shelfware," you need an employer brand activation plan! You’ve invested in taking a clear look at what it’s like – and what it should be like – to work at your company. You’ve…


Why You Should Never “Incentivize” Employees to Boost Glassdoor Ratings

When we saw last week’s article in the Wall Street Journal exposing how some businesses have driven spikes in 5-star Glassdoor ratings, it hit us right in our employer brand-loving hearts. The article revealed that some companies periodically…


welcome original thinkers

Why Are Some Teams More Innovative?

“Why are some teams more innovative than others?” That’s a question that can make or break a business’ success. What's the secret to innovative teams? Innovative companies recognize that the best hires not only come to their teams with the right…