Digital Experiences

Virtual conferences

Virtual Meetings are Here to Stay: 8 Tips to Make Yours Stronger.

Phone call overload. Zoom fatigue. Isolation exhaustion. It feels relentless – but fortunately, at some point, it will be safe to meet in-person again. That said, working through a pandemic has taught us a lot. Some of those virtual meetings really…


Virtual Events

Project Spotlight: Digital is Here to Stay

How the Lenbrook Senior Living Community Transitioned to Virtual Events for Marketing Results Rochelle ValsaintManager of Brand and CommunicationsLenbrook Senior Living The trend toward virtual events and online meetings is everywhere – even where…


Social media metrics

Got Employer Branding Social Goals? Monitor These Metrics.

If your employer brand communications mix includes social media, you already know that metrics matter. But tempting as it may be to obsess over all the available social media metrics, smart marketers and HR professionals understand the importance of…


Silver Linings: Six Benefits of Virtual Working that may Last Beyond the COVIDtimes

As marketing consultants specializing in everything from digital experiences and SEO to advertising and strategy, we’re trained to see challenges as opportunities. It's impossible to ignore the human and business costs of the year 2020, but the…


Nine Ways to Look and Sound Better on Videoconferences

Remember face to face meetings? Yeah, we do, too. But now that they’re all happening on Zoom, Teams, GoToMeeting, Webex, Skype, Hangouts and other online apps, it’s time to up your game. Which is why we’ve put together these tips to help you look…


2020 Digital Marketing Trends

2020 Digital Marketing Trends – 3 to Follow Right Now.

As you look at whether your 2020 marketing needs a mid-year pivot, don’t forget about your digital marketing. As always, digital experiences – including your website, mobile user experience, social presence, blog and other digital content must be a…


Website design

5 Trends for 2020 Website Design

Web design is moving away from pages and toward spaces. What I mean by that is, the web is getting more immersive, blurring the lines between reality and the virtual world. It is important to keep this in mind for user experience (UX). When everyone…


website development

Building a Website? Pay Attention to These 3 Things

Website development once meant little more than making an extended, online version of the company’s business card and brochure. Understatement: today's websites aren’t that shallow anymore. Your website must be a sophisticated communications tool…


Every Business Needs Video – Or Does It?

If you're a marketer, you know that great content will earn attention and engagement. But there are loads of different types of content. Blog posts, infographics, article reprints, newsletters – and let's not forget video marketing, which has become…


When to Use Video – And How to Make Yours Better

Video has become essential to today’s businesses for many reasons. And there are so many different types of video you could try – ranging from broadcast-style documentaries to interviews, featuring live presenters, voiceovers and music, with or…